3 mn read A year ago, NFTs took the art market by storm with the major auction houses substantially boosting the phenomenon: first Christie’s, then Sotheby’s and Phillips. A number of art galleries were quickly seduced, some, like the Pace Gallery, developing their own platforms. Most of them, however, are still preferring to wait, even when their artists are already devising major digital projects, with some artists having independently pushed ahead with their own digital adventures.
4 mn read In the short period of time that TikTok has been around, it has greatly impacted the music business. During a time when live concerts are not a safe option, TikTok has boosted the careers of upcoming artists seeking connection and an audience to hear their music. Due to 60 second viral dance challenges and singing trends, new music circulates on the platform daily and increases visibility of new artists by promoting their talent.