4 mn read

Korean lifestyle is spreading among Indian youth after K-dramas popularity escalated

Posted in Entertainment

4 mn read During the pandemic, we all explored everything that we never thought of or did not got time to. People while sitting inside shuffled all kind of content on OTT platforms and discovered their fascination towards different culture, people, language and genres. Korean dramas are among one of those, that not only succeed in rise of viewership in India but also is leaving impact on people’s lifestyle. According to a Netflix report, from 2019 to 2020 the viewership has increased by 370%. Whereas, between 2020 to 2021, six Korean dramas remained on the ‘Top 10 trending ‘list. Crash landing on you, second season of kingdom, it’s okay to not be okay are some of them.

4 mn read

Indian government decides to bring OTT platforms under Ministry of Information and Broadcasting, independent content will suffer according to people

Posted in News

4 mn read On 11 November, the news came out that Union Government of India has decided to bring OTT (Over the top) platforms or video streaming service providers such as Netflix, Amazon Prime and others under the control of the Ministry of Information and Broadcasting. Digital content was under purview of the Ministry of Electronics and Information Technology until on Wednesday, a notification issued and signed by President Ram Nath Kovind explained that online films, digital news and current affairs will now be reviewed by Information and Broadcasting Ministry, headed by Prakash Javadekar.

5 mn read

Starless Indian indie film gets audience attention on OTT platform with COVID-19 pandemic

Posted in News

5 mn read Cinema is recognized as an art form that contributes in escapism. And during the pandemic, this formula is widely followed all across the globe. Self-isolation and quarantine with movie halls being shut, people chose to stick to OTT platforms for watching movies and TV shows. According to the statistics released by the JustWatch, a popular application that helps users to find movies and series among OTT platforms shows 100% increase in traffic on their site. In a survey conducted by app distribution platform MoMagic, 54% Indians prefer watching movies in theatres whereas there are 44% of people who believes in watching TV shows and movies on OTT platforms. And this has brought a golden chance for young and upcoming filmmakers to showcase their work on such platforms and to hold on to the amount of viewership they were aiming for so long.

Printer: Economic and Political Media Limited
eatnews.co.uk © 2022 Thesis7ting LLC